Communication insights hub

13 Oct 2024 – Cristina Criddle in Financial Times

Pressure is growing on C-suite executives to raise their online game — but they must beware of oversharing. How much should CEOs share, how and where?

17 Sep 2024 – Amelia Gentleman in The Guardian

Men campaigning for enhanced paternity leave have attached lifesize model babies in slings to bronze statues of men across central London and called on the government to improve the UK’s parental leave options, which are ranked the least generous in Europe for fathers. […] The campaigners plan to deliver an open letter to the prime minister.

13 Sep 2024 – Nick Karoglou in Forbes

Today’s economy is truly global, and your brand messaging must be, as well. But when your business operates across different continents and cultures, it can be difficult to create consistent messaging that still resonates with all those diverse markets. Too often, brands make the mistake of homogenizing and sanitizing their messaging until it’s so diluted that there is no uniqueness left, neutralizing its power.

20 Aug 2024 – Matthew Keegan in Campaign

The Paris Paralympics look set to achieve record-breaking audience reach and ad sales. Campaign explores the unique opportunity it offers brands, sponsors, and advertisers to make a meaningful impact during the main event and beyond.

14 Mar 2024 – Allison Carter in Ragan Communications and PR Daily

Why are some pitches doomed to fail? Muck Rack surveyed 1,106 journalists earlier this year. Here’s what stands out.

06 Mar 2024 – Marc Brodherson, Jennifer Ellinas, Ed See, and Robert Tas in Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

28 Jan 2024 – David Ludden Ph.D. in Psychology Today

The tell-and-sell approach works well when combined with a charismatic leadership style.
Ask-and-listen works well when you need creative solutions from your subordinates.
Effective leaders tailor their leadership style to match the current situation.

04 Jan 2024 – Miles Kruppa and Patience Haggin in Wall Street Journal

Google has plans to end the functionality that helps track users’ habits around the internet for targeted ads. Search giant plans to remove a technology seen as critical to the digital-ad industry

13 Nov 2023 – Tom May in Creative Boom

The world of graphic design is constantly evolving, with new trends emerging all the time. And the current global turmoil is only accelerating this effect. Here, we explore eight of the most hotly anticipated trends for 2024 based on the insights of industry experts.

02 Nov 2023 – Julia Thompson in Business.com

A crisis can be complex, and companies should be sensitive to stakeholders, employees and customers that have specific questions. By preplanning your crisis communication, you can increase your chances of success in overcoming public relations nightmares.

17 Oct 2023 – Jessica Starman in Rolling Stone

In an age where consumers are becoming increasingly more demanding, your success in the social media sphere can significantly depend on how well you can align with their expectations for transparency, relevance and integrity.

10 Oct 2023 – Irina Proskurina in Entrepreneur

While PR doesn’t make people and companies bulletproof against misinformation and fake narratives, it equips them with the tools and strategies to effectively combat and mitigate the damage caused by this phenomenon.

21 Sep 2023 – Matt O’brien in Quartz

Are you using AI text-to-image generators? Some legal and ethical concerns are to be addressed for businesses and creative professionals to use them in a safer and more accessible and responsible way.

21 Sep 2023 – Joshua Ben Rosen in Wall Street Journal

The use of AI is rising in various domains, including public relations — adding to the fact that companies have been churning out content to match fast-changing media cycles. If every company starts sending out an endless stream of AI-generated material, the resulting feedback loop will nearly guarantee that all the material will start to sound the same.

14 Jul 2023 – Campaign Write in Yahoo!Finance

Gone are the days when mere keyword-stuffed content could fool search engines into improving website ranking. Today’s sophisticated algorithms value quality, informative content that adds value to the reader.

20 Jun 2023 – German Ramirez in CoinTelegraph

Building on a blockchain follows similar fundamental principles to building in real life. First, you establish the foundations, then you can start laying the bricks, and only once it’s built can someone begin experiencing the building’s purpose. Laying the bricks is akin to writing the platform code, and only then the user experience can begin.