Welcome to our Communications Insight Hub: your go-to resource for the latest news, trends and analyses in the dynamic world of communications.
From strategic communication tips to industry insights, this selection of articles by C32 empowers professionals and keeps you at the forefront of effective communication tools and strategies.
28 Jan 2026 – Lucinda Bounsall in PrintMag
When everyone is an influencer, nothing is neutral anymore. In today’s “identity economy,” individuals perform brands through constant visibility on social platforms. This online activity often goes unpaid, especially for women and young people.
15 Dec 2025 – Natalia Elliot in Fintech Magazine
AI is now part of the communication infrastructure for global banks and digital finance providers From customer service automation to personalised engagement, AI systems are shaping how institutions respond to regulatory requirements and evolving customer expectations.
1 Dec 2025 – John Hall in Forbes
As the world gets more automated with AI and technology, human connection may decrease. Organized communities and events that bring people together to share ideas, make connections and innovate will undoubtedly provide value.
5 Nov 2025 – Guneet Kaur Nagpal and Amrita Mitra in Harvard Business Review
The real trigger for consumer adoption is attention — created when people suddenly have a bit of unexpected time. […] Brands are increasingly designing themselves to capitalize on these curiosity windows.
3 Aug 2025 – Katherine Hamilton and Natasha Khan in The Wall Street Journal
Generic brands and bulk buying are on the rise and fewer fancy burritos are being sold; ‘The “what the heck” purchase is completely gone’
14 Jul 2025 – Yola Mzizi in The New York Times
Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not even realize they’re selling you something.
19 Jun 2025 – By Chris Gadek in Fast Company
Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.
13 Jun 2025 – Isobel Farmiloe in Campaign
Young people aren’t desiring more content, they’re seeking connection. Not another post, but a place. Not more likes, but more meaning.
10 Jun 2025 – Isabella Simonetti and Katherine Blunt in Wall Street Journal
With AI and chatbots on the rise, what lies ahead for SEO, e-Marketing, and journalism?
31 May 2025 – Jeffrey Yip and Colin M. Fisher in Harvard Business Review
A review of 117 studies on workplace listening reveals that many managers aren’t good listeners.
5 May 2025 – Cade Metz and Karen Weise in The New York Times
Today’s AI systems learn from vast data. But they lack truth discernment, often generating fabrications researchers call “hallucinations.”
16 Feb 2025 – Pilita Clark in Financial Time
Brands are using personalized touches, like handwritten notes or slogans, to humanize customer experiences. However, these efforts might risk seeming insincere, distracting, or superficial — and highlight the challenge of balancing branding with authenticity and operational efficiency.
28 Jan 2025 – Gita Johar in Columbia Business School
Research offers new insights for marketers and policymakers who aim to mitigate fake news.
16 Jan 2025 – Ramil Abbasov in Modern Diplomacy
Good knowledge management and communication are prerequisites for both meeting international sustainability targets and advancing climate financing. […] Using the right tools at hand, professionals in information management and communication could be quite transformational in building a sustainable and powerful future.
16 Jan 2025 – Amy Marquis in Nonprofit Quarterly
A crisis also has three phases: before, during, and after. The ideal time to start drafting a crisis communications plan is before a crisis hits, when things are quiet, also known as the blue-sky phase.
13 Dec 2024 – Mengqi Sun in The Wall Street Journal
Some cryptocurrency exchanges are raising their advertising voices again as the polarizing sector rides a wave of good news.
13 Dec 2024 – Valentina Drofa in The Financial Brand
As 2025 approaches, banks, fintech and finance firms must adapt their communication strategies to face new trends and challenges. Transparent, proactive communication across diverse channels will be key for building trust and thriving in the evolving market.
19 Nov 2024 – Joshua Rothman in The New Yorker
Technology is dramatically changing political speech, rewarding quantity and variety over the neat messages of the past.
12 Nov 2024 – Marie Boran in Newsweek
Social media platforms Threads, Bluesky, and Mastodon have all experienced significant growth recently as users migrate away from X, formerly Twitter.
07 Nov 2024 – Alasdair Pal and Byron Kaye in Reuters
Australia is trialing an age-verification system to assist in blocking children from accessing social media platforms, as part of a range of measures that include some of the toughest controls imposed by any country to date.
04 Nov 2024 – Tom May in Creative Boom
AI or physical experiences, experience or experimentation, minimalism or maximalism. What design trends will be key in 2025?
13 Oct 2024 – Cristina Criddle in Financial Times
Pressure is growing on C-suite executives to raise their online game — but they must beware of oversharing. How much should CEOs share, how and where?
17 Sep 2024 – Amelia Gentleman in The Guardian
Men campaigning for enhanced paternity leave have attached lifesize model babies in slings to bronze statues of men across central London and called on the government to improve the UK’s parental leave options, which are ranked the least generous in Europe for fathers. […] The campaigners plan to deliver an open letter to the prime minister.
13 Sep 2024 – Nick Karoglou in Forbes
Today’s economy is truly global, and your brand messaging must be, as well. But when your business operates across different continents and cultures, it can be difficult to create consistent messaging that still resonates with all those diverse markets. Too often, brands make the mistake of homogenizing and sanitizing their messaging until it’s so diluted that there is no uniqueness left, neutralizing its power.
20 Aug 2024 – Matthew Keegan in Campaign
The Paris Paralympics look set to achieve record-breaking audience reach and ad sales. Campaign explores the unique opportunity it offers brands, sponsors, and advertisers to make a meaningful impact during the main event and beyond.
14 Mar 2024 – Allison Carter in Ragan Communications and PR Daily
Why are some pitches doomed to fail? Muck Rack surveyed 1,106 journalists earlier this year. Here’s what stands out.
06 Mar 2024 – Marc Brodherson, Jennifer Ellinas, Ed See, and Robert Tas in Harvard Business Review
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).
28 Jan 2024 – David Ludden Ph.D. in Psychology Today
The tell-and-sell approach works well when combined with a charismatic leadership style.
Ask-and-listen works well when you need creative solutions from your subordinates.
Effective leaders tailor their leadership style to match the current situation.
04 Jan 2024 – Miles Kruppa and Patience Haggin in Wall Street Journal
Google has plans to end the functionality that helps track users’ habits around the internet for targeted ads. Search giant plans to remove a technology seen as critical to the digital-ad industry
13 Nov 2023 – Tom May in Creative Boom
The world of graphic design is constantly evolving, with new trends emerging all the time. And the current global turmoil is only accelerating this effect. Here, we explore eight of the most hotly anticipated trends for 2024 based on the insights of industry experts.
02 Nov 2023 – Julia Thompson in Business.com
A crisis can be complex, and companies should be sensitive to stakeholders, employees and customers that have specific questions. By preplanning your crisis communication, you can increase your chances of success in overcoming public relations nightmares.
17 Oct 2023 – Jessica Starman in Rolling Stone
In an age where consumers are becoming increasingly more demanding, your success in the social media sphere can significantly depend on how well you can align with their expectations for transparency, relevance and integrity.
10 Oct 2023 – Irina Proskurina in Entrepreneur
While PR doesn’t make people and companies bulletproof against misinformation and fake narratives, it equips them with the tools and strategies to effectively combat and mitigate the damage caused by this phenomenon.
21 Sep 2023 – Matt O’brien in Quartz
Are you using AI text-to-image generators? Some legal and ethical concerns are to be addressed for businesses and creative professionals to use them in a safer and more accessible and responsible way.
21 Sep 2023 – Joshua Ben Rosen in Wall Street Journal
The use of AI is rising in various domains, including public relations — adding to the fact that companies have been churning out content to match fast-changing media cycles. If every company starts sending out an endless stream of AI-generated material, the resulting feedback loop will nearly guarantee that all the material will start to sound the same.
14 Jul 2023 – Campaign Write in Yahoo!Finance
Gone are the days when mere keyword-stuffed content could fool search engines into improving website ranking. Today’s sophisticated algorithms value quality, informative content that adds value to the reader.
20 Jun 2023 – German Ramirez in CoinTelegraph
Building on a blockchain follows similar fundamental principles to building in real life. First, you establish the foundations, then you can start laying the bricks, and only once it’s built can someone begin experiencing the building’s purpose. Laying the bricks is akin to writing the platform code, and only then the user experience can begin.
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