For any business, getting noticed and remembered for the right things is important. For an early-stage firm, it can be existential. The ability to cut through and stand out and…
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Communication is essential for businesses to cut through the noise and connect with their target audience. Integrated communications, or 360°communication, is one strategy to gain traction, where multiple communication methods…
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It has long been in the books: branding plays a crucial role in shaping perceptions, driving purchasing decisions, and ultimately influencing business growth. A strong and consistent brand identity can…
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“Le earned media demeure central puisqu’il reste la somme de ce que disent le public, les influenceurs, les journalistes sur la marque et non ce que la marque dit d'elle-même.” — Diane Gaillard
Pour marquer ses 10 ans, CultureRP a passé en revue les articles et les interviews publiés depuis sa création et en a sélectionné quelques-uns en fonction de leur capacité à...
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Tribune de Diane Gaillard and Barbara Mahe, co-fondatrices de Consultancy32, réseau international d’experts en communication. Avec le développement des réseaux sociaux, le consommateur a pris le pouvoir sur les marques. Le client final…
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Facebook has been having a tough time over the past few weeks. The company recently recognized they knew about Cambridge Analytica improperly accessing data of 50 million users since 2015,...
Read More Announcing a fundraising is a key moment for a startup. It drives attention from stakeholders, increases sales and builds the base of a reputation. So how to get it right?…
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Gaillard and Mahe launch Consultancy32, trio including ex-MoD PR boss join Bell Pottinger, Confused.com hires Third City and more from PRWeek UK. Gaillard and Mahe launch Consultancy32 Paris-based Diane…
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Pourquoi avoir créé Consultancy32 ? Barbara Mahe : « Consultancy32 est un réseau international d’experts en communication et marketing. Nous travaillons avec des sociétés et des organisations dans plusieurs secteurs afin de…
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“Making the impossible happen takes more time than the possible,” explains Bertrand Piccard, Chairman and Pilot of Solar Impulse, on the company’s website. These words summarize Solar Impulse’s storytelling and…
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