Most international communication budgets are spent on the one layer of culture that has already been solved. The failures happen everywhere else. Translation is no longer the hard part of…
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A strong brand does three things simultaneously: it communicates a company's core values with clarity, it distinguishes the organisation from competitors in a crowded market, and it actively influences your…
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Modern life is full of bids for our attention, social media, traditional media, and of course press releases. In all of these, communications data backs up the claims, but the…
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Your words are a powerful thing in the room. Your body also is. Thus, you should care about what you say and about what you project.
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Stepping into a CEO role is a profound identity shift. A title alone does not create leadership. You must embody the role before others fully recognize you in it.
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Whether we like it or not, investors make a judgment on your company and yourself before meeting you; and you usually have 3 to 10 seconds before they make a…
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Marketing and communications expert with vast international experience, our consultant Martine Ayer writes about the importance of localization in PR strategies.
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