Consultancy32 - Our Latest News

Your brand is a moat. And most leadership teams don’t realise it

AI generated image of billboards standing in a moat in front of a fortress / castle.

A strong brand does three things simultaneously: it communicates a company's core values with clarity, it distinguishes the organisation from competitors in a crowded market, and it actively influences your…

Alexander Brown In Fundraising Announcement, Public Relations, Strategy

Why stories beat simple data and announcements (and how to pick the right format)

Newspaper page. Photo by John Cardamone on Unsplash

Modern life is full of bids for our attention, social media, traditional media, and of course press releases. In all of these, communications data backs up the claims, but the…

Diane Gaillard In Branding, Public Speaking, Strategy

Excellent leaders inspire the confidence their competence deserves

Leader on stage, speaking in front of a crowd. Photo by Miguel Henriques on Unsplash

Your words are a powerful thing in the room. Your body also is. Thus, you should care about what you say and about what you project.

Stephanie Morin In Branding, Website

Why visual identity and web design are the foundation of every strong brand

Person workin in front of a computer with 2 screens. On one screen, several colored boxes and fonts, on the other screend coding appears over a blue background. Photo by Campaign Creators on Unsplash

There's a common mistake leaders should beware of: Design is not decoration.

Nadège Chapelin In CEO, Public Relations, Public Speaking

Talking to journalists is a crucial skill for leaders

Journalists, experts, CEO at a public meeting — Davos Dorf, Switzerland.

Talking to journalists is a skill. Most leaders don't have it just yet.

Barbara Mahe In CEO, Crisis Communications, Strategy

What the prepared executives do ahead of crisis events

Newspaper, Newsroom, Printing News. Crisis Communication and Press Headlines

Most executives aren't ready for a crisis. Here's what the prepared ones do differently.

Diane Gaillard In Public Speaking, Startup, Strategy

How to embody the CEO role?

A person wearing a suit and a tie, with a watch on the left arm, seemingly the owner of a company. Photo by Hunters Race on Unsplash.

Stepping into a CEO role is a profound identity shift. A title alone does not create leadership. You must embody the role before others fully recognize you in it.

Diane Gaillard In Public Speaking, Startup, Strategy

Are you ready for your next fundraising?

Machine à écrire vert-et-noir avec feuille blanche affichant les mots "funding round". Photo de Markus Winkler sur Unsplash Machine à écrire vert-et-noir avec feuille blancje affichant les mots "funding round". Photo de Markus Winkler sur Unsplash

Whether we like it or not, investors make a judgment on your company and yourself before meeting you; and you usually have 3 to 10 seconds before they make a…

Martine Ayer In Consultancy32, Public Relations, Strategy

Media work in Switzerland: it’s never one-size-fits-all

Marketing and communications expert with vast international experience, our consultant Martine Ayer writes about the importance of localization in PR strategies.

Stephanie Herrmann In Branding, Consultancy32, Crisis Communications, Strategy

Communications isn’t an output; it’s where strategy gets (stress) tested

Accomplished professional in all-things communication, our consultant Stephanie Herrmann stresses that bringing comms in early helps shape strategy, avoid missteps, and maximize campaign impact.