Communication is essential for businesses to cut through the noise and connect with their target audience. Integrated communications, or 360°communication, is one strategy to gain traction, where multiple communication methods...
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It has long been in the books: branding plays a crucial role in shaping perceptions, driving purchasing decisions, and ultimately influencing business growth. A strong and consistent brand identity can...
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Tribune de Diane Gaillard and Barbara Mahe, co-fondatrices de Consultancy32, réseau international d’experts en communication. Avec le développement des réseaux sociaux, le consommateur a pris le pouvoir sur les marques. Le client final...
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63% of a company’s market value is attributable to its public image
Facebook has been having a tough time over the past few weeks. The company recently recognized they knew about Cambridge Analytica improperly accessing data of 50 million users since 2015,...
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Gaillard and Mahe launch Consultancy32, trio including ex-MoD PR boss join Bell Pottinger, Confused.com hires Third City and more from PRWeek UK. Gaillard and Mahe launch Consultancy32 Paris-based Diane...
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Pourquoi avoir créé Consultancy32 ? Barbara Mahe : « Consultancy32 est un réseau international d’experts en communication et marketing. Nous travaillons avec des sociétés et des organisations dans plusieurs secteurs afin de...
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