Comms Insight Hub

Welcome to our Communications Insight Hub: your go-to resource for analyses, expert perspectives, and latest trends in the dynamic world of communications selected by C32.

Explore a wealth of knowledge, from strategic communication tips to industry insights. Our comms insight hub is designed to empower professionals and keep you at the forefront of effective communication topics and strategies.

6 Effective Strategies for Communication in a Crisis

02 Nov 2023 – Julia Thompson in Business.com

A crisis can be complex, and companies should be sensitive to stakeholders, employees and customers that have specific questions. By preplanning your crisis communication, you can increase your chances of success in overcoming public relations nightmares.

Navigating the Digital Frontier: Public Relations Strategies for the Social Media Age

17 Oct 2023 – Jessica Starman in Rolling Stone

In an age where consumers are becoming increasingly more demanding, your success in the social media sphere can significantly depend on how well you can align with their expectations for transparency, relevance and integrity.

Misinformation is Destroying Businesses — How Do We Finally Tackle Fake News?

10 Oct 2023 – Irina Proskurina in Entrepreneur

While PR doesn’t make people and companies bulletproof against misinformation and fake narratives, it equips them with the tools and strategies to effectively combat and mitigate the damage caused by this phenomenon.

Tech companies try to take AI image generators mainstream with better protections against misuse

21 Sep 2023 – Matt O’brien in Quartz

Are you using AI text-to-image generators? Some legal and ethical concerns are to be addressed for businesses and creative professionals to use them in a safer and more accessible and responsible way.

AI Can Do as Bad a Job as Your PR Department

21 Sep 2023 – Joshua Ben Rosen in Wall Street Journal

The use of AI is rising in various domains, including public relations — adding to the fact that companies have been churning out content to match fast-changing media cycles. If every company starts sending out an endless stream of AI-generated material, the resulting feedback loop will nearly guarantee that all the material will start to sound the same.

Content Writer for SEO: Turning Words into Rankings and Traffic

14 Jul 2023 – Campaign Write in Yahoo!Finance

Gone are the days when mere keyword-stuffed content could fool search engines into improving website ranking. Today’s sophisticated algorithms value quality, informative content that adds value to the reader.

Branding: The layer-1 of a successful Web3 marketing strategy

20 Jun 2023 – German Ramirez in CoinTelegraph

Building on a blockchain follows similar fundamental principles to building in real life. First, you establish the foundations, then you can start laying the bricks, and only once it’s built can someone begin experiencing the building’s purpose. Laying the bricks is akin to writing the platform code, and only then the user experience can begin.