Former journalist and public relations expert, our consultant Madeleine Resener shares 3 points to consider to grab the attention of journalists.
As a former journalist myself, I know journalists are busy and need a compelling reason to attend a media event.
Now after years working with PR in Finance and Tech, here are three points I always consider to grab their attention and earn a spot on their calendar:
- Send Personalized Invitations with a Newsworthy Angle — Tailor your pitch to each journalist, highlighting why the event is relevant to their beat. Offer exclusivity (e.g., access to key speakers, breaking news, or unique experiences).
- Build Relationships Before the Event — Engage with journalists on social media, comment on their work, and reach out with valuable insights before sending an invitation. A strong personal connection increases the chances they will show up.
- Make It Easy and Enticing — Provide a clear, concise media advisory with background information and all logistical details. Offer perks like early access, one-on-one interviews, a press kit. If the event is virtual, ensure seamless access and a strong tech setup.
At Consultancy32, our strong network of media contacts across Europe combined with our expertise in crafting compelling pitches and building meaningful media relationships means we can make a success of your next event.
