Nasdaq is a renowned global technology company in the financial industry. Consultancy32 was in charge of providing marketing and communications advice to the indices division of the company across EMEA.
We notably defined and executed several press relations campaigns to support the launch of new financial products like ETFs tied to Nasdaq indices between 2021 and 2023. We worked closely with the marketing and sales teams of Nasdaq as well as with the teams of their clients including LGIM Cybersecurity, First Trust, Invesco and others. We drafted press releases, pitched news to the media under embargo, organised interviews and drafted bylines. We also worked to support awareness and create opportunities with the key awards teams in their space.
Our Client
Global technology company for Financial Markets
Our Mission
Press Relations & Marketing
The Location
EMEA
Milestones
- First Trust Clean Edge Green Energy ETF in 2021
- Invesco Next Gen 100 ETF in 2021
- Invesco QQQ Innovation Suite in 2021
- LGIM Cybersecurity in 2022, including meeting with senior journalist at the FT
- Potential Awards in 2022, with significant interaction with ETF Stream, ETF Express and SRP to generate opportunities
- Potential Awards in 2023 as with 2022, including relationship with key awards providers
