Consultancy32 designed and executed a comprehensive PR strategy to enhance WISE’s global media presence leading up to the Summit. We crafted media pitches and interview opportunities featuring WISE spokespeople, and negotiated and secured both paid and editorial media partnerships.

We coordinated journalist invitations to the summit, managed journalist engagement, organised a pre-summit digital press conference in coordination with PR agencies, managed embargoed interviews for the WISE Prize for Education coordinating with five prominent international media outlets.

C32 supervised the recruitment of key influencers, ensuring alignment with WISE’s social media strategy.

C32 prepared and distributed press kits, media alerts, and promotional materials in multiple languages (English, Arabic, Spanish, and Mandarin).

We managed relations with the key stakeholder; supervised on-site journalists and media partners to ensure comprehensive event coverage; led press conferences and represented WISE in media interactions; and organised and managed press trips and on-site interviews.

C32 coordinated post-summit interviews and follow-ups with international media. We delivered a detailed client report summarising media engagement, key achievements, and recommandations for future events.