Consultancy32 understands the potential and the challenges Artificial Intelligence is bringing to communications. A year ago, we created our very own task force to further look into the value added and the risks brought by AI use. This casebook, and the online tool that accompanies it, is the result of our accumulated experience coupled with discussions, reflections and testing around AI.
With a team that has decades of expertise in communications and marketing, we have a clear-eyed view of what actually works, and what doesn’t, when integrating AI into client missions. This research series is our honest account of that experience. We worked with at least one consultant expert in one domain to write up a case about how that integration went. In each case study, we break down where AI brought genuine value and efficiency gains, where it proved useless or counterproductive, as well as the reputational and ethical risks we identified along the way.
The result is an interactive online tool intended for business leaders: VPs in larger corporations, startup founders, CEOs, heads of NGOs, and beyond. However, knowing the importance of a strategic judgment, and knowing that this casebook will also be accessed by fellow communicators working across different sectors, we deemed it important to lay out some core principles that steer our work with AI — a moral compass for communicators.
As of June 2026, it presents eight case studies showing how we integrate AI tools across our communications and marketing practice to deliver sharper, faster results for our clients.
Each case study covers five areas:
- A brief introduction to the communications domain
- Our methodology and AI-integrated approach
- A concrete case in point
- Ethical and reputational risks
- Key outcomes
A little heads up on its contents: we have redacted the names of our clients to protect their privacy and refrained from advertising AI tools used. This document was produced with the help of AI.
