MerQube was created in 2019 as a technology-driven alternative to existing index providers. Leveraging a cloud-based architecture, MerQube’s fintech platform enables its clients to bring ideas to market fast.

The C32 team supported MerQube from their early stages, providing strategic advice, developing and strengthening the brand internally and externally, leveraging the business to expand its footprint across various desks, globally, with existing clients and exploring opportunities to offer customisation at scale with index providers

Our Client

MerQube is pioneering the next generation of index-linked investing with cutting edge technology.

Our Mission

Strategy, Brand, PR, Online Communications, Events

The Location

USA, UK, Europe

Strategy and Brand Strengthening

Offering insightful, tailored advice for brand expansion and commercial road map, aligning business and market needs. Discovering and strengthening mission, vision and values.

Branding and Graphic Design

Creating graphic charter, producing customized internal and external templates, documents and imagery in line with visual identity.

Public Relations

We developed and fine-tuned the messaging, and promoted MerQube in the ecosystem and beyond — with regular contacts with journalists and media outlets, sharing breakthroughs MerQube is bringing to the market.

Online Communications

We ensured the growth of MerQube’s digital presence, notably on social media and via the website, creating and curating content, monitoring and revamping channels, enhancing SEO.


C32 identified key events for MerQube to attend to support brand visibility, and assisted in the preparation of speakers, of materials, and of meetings.