Consultancy32 provided strategic and tactical communications advice to NFT Paris 2023 before, during and after the largest Web3 event ever held in Europe at the time.
The event attracted more than 10,000 people (the year before had seen 1,000 people). The event also received unprecedented media engagement in terms of partnership, speaking roles, and attendance (with 150 journalists attending!) during the 24th and 25th February 2023. In the teeth of the crypto winter, the event received almost exclusively positive coverage at every stage of C32’s engagement, including coverage in Artnet, Vogue, Bloomberg, Forbes and Les Echos.
C32’s role included inviting hundreds of journalists to the event internationally and liaising with them before, during and after the conference. We were also in charge of liaising with all the PR agencies of the main sponsors and the PR teams of the French Minister of Culture as well as the First Lady.
Our Client
One of the largest NFT gatherings worldwide
Our Mission
Press Relations
The Location
Paris, France
Milestones
- 150 journalists from the US, UK, France, Germany, UAE, Portugal, China
- 120 interviews organized between tier 1 media and key speakers
- 25+ PR professionals supporting partners and attending speakers managed
- 45 articles about NFT Paris published in the run up to the event itself (22 promotional articles from the media partners and 23 regular articles)
- 272 articles about partners and speakers mentioning NFT Paris
Additionally, C32 provided:
- Support with identifying and sell-in to speakers and media as moderators
- Advice on managing and promoting side events as identified as a crucial element of the event ecosystem
