Social Media

Hugo Arruda and Barbara Mahe In Public Relations, Social Media, Web3

From cryptic to crypto languages: how can brands decode Web3 communications?

It’s quite impossible to speak of the evolution of the web without a reference to decentralization. Characterized by blockchain technology, Web3 projects encompass various innovations such as NFTs, DeFi, gaming…

Stephanie Herrmann and Barbara Mahe In Branding, Consultancy32, Public Relations, Strategy

How to spin a successful integrated communications campaign?

Communication is essential for businesses to cut through the noise and connect with their target audience. Integrated communications, or 360°communication, is one strategy to gain traction, where multiple communication methods…

Barbara Mahe In Crisis Communications, Public Relations, Strategy

4 Lessons from Facebook Communications Crisis

63% of a company’s market value is attributable to its public image

Leslie Gaines-Ross

Facebook has been having a tough time over the past few weeks. The company recently recognized they knew about Cambridge Analytica improperly accessing data of 50 million users since 2015,...

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Consultancy32 is a global team of Communications experts established in 2017, with over 30 clients across multiple markets.

We support leaders and leading businesses, helping them define their communications strategy and raise their reputation. Our cross-cultural consultants have gained experience in multiple countries, companies and sectors; including finance, technology, crypto, and impact. We are your best alternative to traditional PR and communications agencies.