For some people, the terms social media and social networks are not necessarily interchangeable. They highlight that social media refers to platforms that work as outlets where one can share…
How can communication boost your business? Consultancy32 has helped various business leaders succeed in their communication. Now, our team of experts shares 32 tips based on their experience. Discover them…
Following months of hard work, demanding conversations, and financial negotiation, you manage to convince investors about the potential of your business. Isn’t it the time to let others know that…
For any business, getting noticed and remembered for the right things is important. For an early-stage firm, it can be existential. The ability to cut through and stand out and…
Communication is essential for businesses to cut through the noise and connect with their target audience. Integrated communications, or 360°communication, is one strategy to gain traction, where multiple communication methods…
“Le earned media demeure central puisqu’il reste la somme de ce que disent le public, les influenceurs, les journalistes sur la marque et non ce que la marque dit d'elle-même.”
Diane Gaillard
Pour marquer ses 10 ans, CultureRP a passé en revue les articles et les interviews publiés depuis sa création et en a sélectionné quelques-uns en fonction de leur capacité à...
Tribune de Diane Gaillard and Barbara Mahe, co-fondatrices de Consultancy32, réseau international d’experts en communication. Avec le développement des réseaux sociaux, le consommateur a pris le pouvoir sur les marques. Le client final…
63% of a company’s market value is attributable to its public image
Leslie Gaines-Ross
Facebook has been having a tough time over the past few weeks. The company recently recognized they knew about Cambridge Analytica improperly accessing data of 50 million users since 2015,...
Announcing a fundraising is a key moment for a startup. It drives attention from stakeholders, increases sales and builds the base of a reputation. So how to get it right?…
“Making the impossible happen takes more time than the possible,” explains Bertrand Piccard, Chairman and Pilot of Solar Impulse, on the company’s website. These words summarize Solar Impulse’s storytelling and…