Following months of hard work, demanding conversations, and financial negotiation, you manage to convince investors about the potential of your business. Isn’t it the time to let others know that…
Read More
It’s quite impossible to speak of the evolution of the web without a reference to decentralization. Characterized by blockchain technology, Web3 projects encompass various innovations such as NFTs, DeFi, gaming…
Read More
Heart palpitations, hands shaking, sweaty palms… Those are physical signs of nervousness when making a speech. Now, let me ask you a simple question: what do you fear the most…
Read More
As for any important occasion where you host people to celebrate an event, effective communication and management are paramount. With The Big Whale, we were proud to be their communications…
Read More
For any business, getting noticed and remembered for the right things is important. For an early-stage firm, it can be existential. The ability to cut through and stand out and…
Read More
Communication is essential for businesses to cut through the noise and connect with their target audience. Integrated communications, or 360°communication, is one strategy to gain traction, where multiple communication methods…
Read More
It has long been in the books: branding plays a crucial role in shaping perceptions, driving purchasing decisions, and ultimately influencing business growth. A strong and consistent brand identity can…
Read More
“Le earned media demeure central puisqu’il reste la somme de ce que disent le public, les influenceurs, les journalistes sur la marque et non ce que la marque dit d'elle-même.”
Pour marquer ses 10 ans, CultureRP a passé en revue les articles et les interviews publiés depuis sa création et en a sélectionné quelques-uns en fonction de leur capacité à...
Read More 
Tribune de Diane Gaillard and Barbara Mahe, co-fondatrices de Consultancy32, réseau international d’experts en communication. Avec le développement des réseaux sociaux, le consommateur a pris le pouvoir sur les marques. Le client final…
Read More
Facebook has been having a tough time over the past few weeks. The company recently recognized they knew about Cambridge Analytica improperly accessing data of 50 million users since 2015,...
Read More 